Location: LDRCHome

Advertise with Us

Advertise with LDRC

1. Banners: Larger or Smaller?
2. Ad Views versus Ad Clicks?
3. Format for Banner Submissions
4. Set up your Advertisers Account
5. LDRC Access Statistics
6. Advertisers Login

You can now purchase advertising space on the LDRC site. Available space is reserved for advertisers who specialize in products or services related to Learning Disabilities (LD).

Sign-up for an Advertiser Account and begin creating your advertising campaign immediately. Or, login into the LDRC Ad Server if you already have an account.

Banners: Larger or Smaller?

Banner spaces are available in two sizes: The larger banner is 152 (width) by 152 (height) pixels while the smaller banner is 152 (width) by 77 (height) pixels. See the banners on the right hand side of this page for examples of the two sizes.

There are a number of advantages to purchasing the larger size banner:

1. The banner can potentially contain more information than the smaller banners.
   
   
2. The banner will be more visible, located nearer the top of each page.

The smaller banners may provide a more economical means of advertising for smaller organizations. These banners will be displayed below the larger ones and are available at a reduced price. See pricing in Canadian and US dollars in the table below.

Ad Views	Large Banner	Small Banner
100,000	$40 ($25 USD)	$24 ($15 USD)
250,000	$87 ($55 USD)	$52 ($33 USD)
450,000	$135 ($84 USD)	$81 ($51 USD)
900,000	$225 ($140 USD)	$135 ($84 USD)
1,800,000	$360 ($225 USD)	$216 ($135 USD)
Ad Clicks	Large Banner	Small Banner
500	$40 ($25 USD)	$24 ($15 USD)
1000	$70 ($44 USD)	$41 ($25 USD)
2500	$150 ($94 USD)	$88 ($55 USD)
5000	$250 ($156 USD)	$147 ($92 USD)

Non-Profit organizations may be eligible for price reductions. Please contact us for more information.

Ad Views versus Ad Clicks?

You may choose to purchase either "Ad Views" or "Ad Clicks" for a campaign:

a) Ad Views refer to the number of times a banner is displayed.

b) Ad Clicks refer to the number of times visitors click on a banner.

Note that the amount of traffic on the site will impact how quickly your Ad Views or Ad Clicks are used up. Depending on the "catchiness" of a banner, 500 Ad Click might last 3-4 weeks, and 100,000 Ad Views might last 5-7 weeks. This period will vary depending on the number of banners in the system at the time, and the "weight" that has been assigned to a particular banner. Banners assigned higher weights use up Ad Views more quickly than those assigned lower weights. Contact the LDRC advertising manager for more about assigning weight to banners, and more about creating additional campaigns.

Also note that advertisers cannot purchase both Ad Views and Ad Clicks for the same campaign, but may choose to change from one to the other when the current views or clicks have been used up.

Format for Banner Submissions

Important: Your banners must conform to the specified dimensions, that is, either 152 X 152 pixels for large banners or 152 X 77 pixels for smaller banners. Banners that do not conform to these specifications will not be approved. Banners must be in either PNG, JPEG, or GIF format. When creating your banners please reduce the file sizes to as small as you can get them without loosing quality. A large banner should be no more than 15 kb. Because larger file sizes take longer to load when a page opens, banners with file sizes greater than 25 kb will not be approved.

Set up Your Advertisers Account

Here are the steps to follow:

1. Decide whether you want to purchase a large or small banner space after considering the advantages of each in relation to your organization's needs.
   
   
2. Decide whether you will purchase "Ad Views" or "Ad Clicks". And how many?
   
   
3. Click on Sign-up for an Advertiser Account to instantly create an account.
   
   OR
   
   • Send us your request with your banner attached (sized according to above noted specifications) to:
     
     Advertising on the LDRC Web site
     Email: info@ldrc.ca
     Phone: (416) 978 4043
     
     
4. After creating your Advertiser Account, login to the LDRC Ad Server with the Username and Password you created. Default large and small banner campaigns will be automatically created for you. You can modify these default campaigns and upload your banners to them.



5. Click on "Add New Banner" to upload your banners, then wait for them to be approved (usually within one day). We will then send you an invoice including details about your purchase and payment options (Cheque, Money Order, Credit Card etc.). Payments are due upon receipt of the invoice.
   
   

LDRC Access Statistics

The LDRC site has an Access Watch log analysis system that tracks visitors accessing the site. This system provides detailed information about sources of accesses, as well as information about browsers used, peak times during the day when accesses are more frequent, number of hits per hour, per day, per page and more. This access information can be useful to potential advertisers and we encourage you to spend some time browsing through it. Also see the Member Demographics to understand the make up of the market you will be reaching.

• Access Watch log analysis
• Member Demographics

Note: AccessWatch reports are based on 30-day periods. Following each monthly period reports are transferred to an Archive (see link below) and a new analysis for the next 30 days begins.

For previous reports see the AccessWatch Archive

Advertisers' Login

Advertisers may login to the LDRC Ad Server periodically to review the progress of their campaigns, and they may choose to have reports sent to them by email.

Login to the LDRC Ad Server to view your campaign statistics, and modify your "Advertiser Report" preference settings to have campaign reports sent directly to you.